"That's something we're looking to improve, but it's the inevitable consequence of flying without wings,” Browning added. If you have a cool half a million, you can check the suits out in store and even try out a virtual reality version of the suit.
Browning wowed a small crowd gathered outside the luxurious store as he flew up and down the street with apparent ease. "If you watch this as an audience member, you probably get exposed to more warmth than I do as the pilot," Browning said after the Selfridges demonstration. "It's actually surprisingly calm and not very violent. It's very passive and gentle when you're flying it."
Browning and the suit hold the Guinness World Record for the fastest speed in a body-controlled jet engine power suit. If you're wondering how many competitors there could possibly be in such a category, the answer is one.
Browning is the first title holder. The record stands at flying over 32 mph for a distance of 100m. Though if someone buys a suit, perhaps the record won’t last long.
Source - Interesting Engineering